NETWORKING: CREATING A BUZZ, OR JUST A BUZZWORD?
By Ron Visconti, MA

How many times does the word - networking creep into a conversation about job search? Is it simply a buzzword to you, or have you realized the true power, or buzz, of networking? The old adage is: "It is not what you know, but who you know."

Many times, job seekers only use their networking skills when they need a job. They see it as something you save for a rainy day. Fatal mistake: Networking is not something you do when you need something; it is something you always do, all the time. Networking should be a natural and ongoing process in your life.

Many reports say up to 75% of all jobs are not advertised. Who knows about these jobs? Job seekers who go on the inside for information are going to be in a much better position to get one of these new positions.

Why do job seekers shy away from networking? My guess is that there are many reasons. Maybe it's fear of rejection; perhaps one is simply an introvert, or is just too embarrassed to ask for something. Some people consider networking too much work.

Networking does require work. You have to put aside your skepticism and make it work for you. In other words, never, never, never stop networking! Networking means keeping relationships strong all the time. Susan RoAne, networking guru and author of several books on the subject, believes networking is a skill that must continually be used and practiced throughout life.

Here are 10 tips to becoming a more effective networker (not necessarily in order of importance):

1. Networking is essential in good times and bad. It is something you should do all the time. I have worked with many laid off workers and one common theme is that workers report that they neglected their networking skills because they had a job that they thought would keep them secure.  In Keith Ferrazi's book, Never Eat Alone, he summarizes in these succinct words of advice-"Above all, never, ever disappear."

2. Take the time to network. Networking is like any activity we do, unless we plan for and schedule it, it won't happen. Each week make a point to have coffee, breakfast, lunch, or a drink with old colleagues, former bosses, teachers, and friends.

3. Little moments count, too. Keep reminders about key aspects of people's lives (back of their business cards, or in your data base) Networking does not have to cost a lot. A well-directed email congratulating someone about a promotion, or a personal note for a family member graduating from college really stands out. People remember you for the little moments you are in their lives. Try to remember in a genuine way, important times for people you network with (birthdays, anniversaries, etc).

4. Don't be a taker, be a giver. Networking should not be what positive things you can leverage, sometimes, it is about doing things for people, such as joining community boards, volunteering, helping others in informal ways (tutoring, helping with applications, giving advice, etc). Remember: good karma will come back to you.

5. Networking is not a genetic trait, it is something that is learned and practiced. Practice, practice, practice. If you are going to a mixer or a job fair, try your skill out. Why not talk to someone at a mixer that is standing by him or herself? One, they are probably just as uncomfortable as you. Two, it will also give you valuable practice time.

6. Connect with others by being interested and interesting. You do not always have to be the center of attention. If you are not a natural extrovert, it is okay to listen and ask questions of others. I have been told that former Secretary of State Henry Kissinger was always considered a popular center of gatherings for his tremendous listening skills. John Gardner, former cabinet member of several presidents, discusses the concept of self-renewal. In other words, it's crucial to always create and strive for new meaning in your life.

7. Networking is not just for professionals, it is for everyone. Don't think you have to have a six figure income to be a good networker. Networking is an equal opportunity skill. We all have circles of people we come in contact with through our roles as parents, churchgoers, hobbyists, volunteer workers. Even in the most common places, we will have networking opportunities - at the dentist office, getting a haircut, at a church picnic.

8. Observe good networkers and learn from your mistakes. Thank others for what they do for you. In our disconnected world, we sometimes forget that a simple thank you note is a welcome and unusual occurrence. Sincerity and gratitude are not only good, such qualities will reap many benefits.

9. Networking is a journey as well as a process. The journey takes you to corners of your job search that you might not have anticipated.

10. High Tech should not be confused with high touch. There are many new high tech tools to assist with your networking, such as Linkedin. These can be terrific ways to manage your contacts. Please note: I think these are very helpful tools, however, they are just that - tools. Your own personal touch is the key to managing these tools.

JistWorks, a premier job search training and publishing company, has developed a networking tool called the JIST WORKS card, where job seekers create their own personal 3x 5 networking card. This networking card contains your personal information and job objective, want as well as a quick summary of your skills and achievements. This card can be an excellent ice breaking tool that you can use when networking. It also serves to help you focus on who you are and what you really want.

Finally, get support in any way you can from your friends and colleagues. Barbara Sher, author, of Wishcraft and I Could Do Anything if I Only Knew What It Was, talks about using success teams. Success Teams are small groups that will meet every week to help you reach your goals.

In short, networking is a daily and life long practice, and is one that should be embraced, not feared or dreaded. Happy Networking!

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